The Boeing 747 jumbo jet, dubbed Ed Force One, will be piloted by Maiden singer Bruce Dickinson
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Iron Maiden and Live Nation are seeking to minimise ticket resale for the band's upcoming UK tour with named and paperless tickets
By IQ on 22 Sep 2016
Iron Maiden are, in partnership with promoter Live Nation and ticket agency Ticketmaster, introducing a series of measures designed to prevent the touting of tickets for their upcoming UK arena tour, the details of which will be announced tomorrow.
Maiden manager Rod Smallwood explains: “We do not want our fans being ripped off either by counterfeit tickets or through costly mark-ups on so called secondary ticketing websites. These problems now affect the UK more than any other country outside of the US.
“We believe the most successful way to prevent this is by implementing paperless ticketing. This proved highly successful in reducing piracy at our previous London shows in 2013 and on our North American tours since 2010. This is a simple procedure and goes a long way to minimising the resale of tickets and reducing fraud by requiring the original cardholder purchaser to be present at entry.
“We have been working with our UK promoter Live Nation and Ticketmaster to ensure that we can operate a paperless ticketing system, in full or in part, at all the UK venues we’ll play in 2017. We are also instigating a number of additional measures which we believe will directly help our fans to access tickets in the fairest, safest way and at the intended price.”
According to Smallwood, those measures are:
Smallwood also highlights that Iron Maiden are signatories to the FanFair Alliance declaration, which “unites music businesses, artists and fans against ticket touting and profiteering in the online secondary market”.
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