ITY, the go-to ticketing resource for anyone working in live entertainment globally, is back – and it's bigger and better than ever
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The second edition of ITY – the world's most comprehensive guide to the international ticketing business – is now available as a free digital resource
By IQ on 16 Sep 2016
The 2016 edition of the International Ticketing Yearbook, IQ’s essential, in-depth guide to the global live entertainment ticketing business, is live.
Featuring profiles of the ticketing sectors in more than 40 live entertainment markets worldwide, as well as features on the state of the global secondary business (p8), why some of the world’s leading internet and e-commerce companies are getting into ticketing (p14) and the digital innovators disrupting the industry with game-changing technology (p18), this year’s ITY augments our own findings with data kindly supplied by financial powerhouse PriceWaterhouseCoopers (PwC) to give an even more accurate picture of the international ticketing market.
“The feedback we had on the inaugural ITY was excellent, so for the 2016 edition we’ve tried to delve a bit deeper into the ticketing business to provide our readers around the world with some additional analysis,” says ITY editor Gordon Masson.
As with the 2015 Yearbook, the country profiles in ITY 2016 analyse each territory’s primary and secondary ticketing markets, including value, distribution, taxes and charges and the wider cultural context. In addition, using PwC’s data, we were able to reveal the top 20 live music markets worldwide and their approximate values in US dollars.
“The feedback we had on the inaugural ITY was excellent, so for the 2016 edition we’ve tried to delve a bit deeper into the ticketing business to provide our readers around the world with some additional analysis”
“The PwC data has been useful, as it has provided us with a chance to put together a chart of the top 20 live music markets in the world. However, there are certain countries where PwC were unable to provide accurate figures – for example, the United Arab Emirates and Romania are both given an estimated market value of just US$1 million, which is obviously wrong. But we’re hoping that our top 20 chart might inspire trade associations around the world to provide us with better data for our 2017 research so that we can provide a truly global overview of the value of the live music industry in our next edition. In the meantime, we hope that people find the information in the Yearbook meaningful in their day-to-day business and we’d encourage anyone who has any ideas on how to enhance the ITY report to get in touch with us.”
The print edition of the International Ticketing Yearbook is free to subscribers of IQ Magazine, and will be distributed at a number of the world’s leading conferences and events, including ILMC, Eurosonic Noorderslag, Reeperbahn Festival, the Ticketing Professionals Conference and MaMA Festival & Convention, over the next year.
To read the digital edition, click the cover image below:
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