Electric Zoo sets sail for Shanghai

Electric Zoo, Made Event’s New York EDM festival, is following Electric Daisy Carnival to mainland Asia with the launch of its first event in China.

Electric Zoo: Countdown Shanghai, which takes place on 12 November at Shanghai Expo Park, will be produced in partnership with Shanghai-based distribution/promotion outfit Kanjian. No line-up has yet been announced, although SFX-owned Made promises “world-class artists and performers”.

“Following the success of Electric Zoo New York 2016 we felt the perfect next move was to continue the expansion of the festival to new markets,” says Adam Richman, festival director and Made Event’s senior vice-president in New York. “We couldn’t have picked a more exciting market – Shanghai – or a better partner, Kanjian. Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia.”

“Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia”

The festival recently expanded to Japan and, closer to home, Mexico.

“Kanjian, meaning ‘to be seen’, is committed to bringing the world’s best music to China,” adds Kanjian’s CEO, the ominous-sounding Mr Shen. “The music industry is about to take a tremendous leap forward in the name of EDM, and we’re proud to lead the way and introduce the world-class Electric Zoo experience to China. In close cooperation with SFX, one of the largest producers of live events and entertainment content, we aim to propel the festival to a whole new level.”

Here’s a poster:

At the time of its bankruptcy in February, SFX owed Made Event around US$10 million.

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