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DEAG’s MyTicket expands into third country

DEAG's in-house ticket agency has launched MyTicket.at, a sister site to MyTicket.de and MyTicket.co.uk that will harness "the potential of the Austrian market"

By IQ on 21 Sep 2016

Peter Schwenkow, DEAG, MyTicket, Raymond Gubbay

DEAG founder and CEO Peter LH Schwenkow

image © Raymond Gubbay

German promoter Deutsche Entertainment AG (DEAG) – which last month revealed its strong-performing ticketing platform, MyTicket, would soon be expanding to a third country – has made good on its promise with the launch of a local operation for Austria.

MyTicket.at joins original German site MyTicket.de and British spin-off MyTicket.co.uk, which launched in the UK in 2015.

With the new site, says DEAG CEO Peter LH Schwenkow, “we are driving the international expansion of our ticketing platform ahead successfully. With our attractive content and strong event pipeline, we now have excellent prerequisites for using the potential of the Austrian market to our advantage.”

CEO Peter Schwenkow says the Austrian site is only the first step in a planned launch for MyTicket in other European countries

Schwenkow says the Austrian site is only the first step in a planned launch for the platform in other European countries, adding that the Berlin-based company is “optimistic of reaching our goal of selling an average of 40% of DEAG content via MyTicket in the short-to-medium term”.

DEAG lost €23 million in 2015, mostly attributable to its investment in a number of new festivals in Germany and Austria. Recent DEAG-promoted shows in Austria include Metallica, Rammstein, Muse, Kiss, Iron Maiden, David Garrett and Plácido Domingo.


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