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Arena Alliance reveals first 22 members

The alliance, an initiative of Irving Azoff and Tim Leiweke's Oak View Group, sees member venues pooling resources to increase revenue and sponsorship opportunities

By IQ on 20 Sep 2016

The Forum, Los Angeles, Arena Alliance

The Madison Square Garden-operated Forum in Inglewood, Los Angeles

image © Rita Pepaj

Oak View Group (OVG), a joint venture between ex-Live Nation executive chairman Irving Azoff and former AEG president Tim Leiweke, has announced the launch of the Arena Alliance, which brings together 22 North American arenas in the “industry’s first […] membership alliance of world-class venues”.

The initial member venues are the AT&T Center in San Antonio, Texas; Air Canada Centre in Toronto; Amalie Arena in Tampa, Florida; BB&T Center in Fort Lauderdale, Florida; Bankers Life Fieldhouse in Indianapolis; Chase Center in San Francisco; Consol Energy Center in Pittsburgh; First Niagara Center in Buffalo, New York; The Forum in Los Angeles; Golden1 Credit Union Center in Sacramento, California; Little Caesars Arena in Detroit; Madison Square Garden in New York (and its in-development sister venue in Las Vegas); Pepsi Center in Denver; Philips Arena in Atlanta; Prudential Center in Newark, New Jersey; Quicken Loans Arena in Cleveland; Rogers Arena in Vancouver; Scottrade Center in St Louis; The United Center in Chicago; Wells Fargo Center in Philadelphia; and Xcel Energy Center in St Paul, Minnesota.

“Our members include some of the most recognisable names in sports and entertainment. The alliance was created in order to maximise their assets and resources on a national scale”

“We are honoured to be working with such an auspicious group of charter members,” comments Leiweke, who was most recently president and CEO of Maple Leaf Sports & Entertainment. “Our members include some of the most recognisable names in sports and entertainment. The alliance was created in order to maximise their assets and resources on a national scale.”

Azoff adds: “The alliance will create a transparency for artists, promoters and other content creators to collaborate and elevate the fan experience while generating more profitability for artists, buildings and promoters.”

OVG comprises four divisions: Narrative; a sponsorship/partnership company; a consulting division; a venture-capital fund; and the Arena Alliance.

The Arena Alliance will, says OVG, provide its members with access to “unprecedented scale and resources through sponsorship optimisation, untapped revenue streams, insights and access to premier sports and live entertainment content”.


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