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AEG poaches Apple digital marketer for first CDO

Ex-Apple Music head of digital marketing Brooke Kain will oversee AEG Live's digital strategy as its first chief digital officer

By IQ on 09 Sep 2016

Brooke Kain, AEG

image © AEG

AEG Live has appointed Brooke Kain, formerly head of digital marketing at Apple Music/iTunes, to the newly created position of chief digital officer.

In her new position, Kain (pictured) will oversee the promotion giant’s digital strategy and is tasked with growing digital and social channels, using data to drive ticket sales and acquire new customers, creating event-based content and striking new partnerships with digital entertainment companies.

Before joining Apple Kain was head of digital marketing at Apple Music forerunner Beats Music, and prior to that oversaw digital marketing at Interscope Records.

“Creating this role demonstrates AEG Live’s commitment to delivering innovative solutions to meet the rapidly changing needs of our global brands and audiences”

“Brooke has developed and built the digital marketing platforms for some of today’s most important music companies,” says Rick Mueller, president of AEG Live North America. “Creating this role demonstrates AEG Live’s commitment to delivering innovative solutions to meet the rapidly changing needs of our global brands and audiences.”

Joyce Szudzik, who has been vice-president of digital marketing at AEG Live since 2006, becomes vice-president for digital and social media for AEG as a whole.

 


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