The UK primary ticketer's new Cool:Off and Re:Sell initiatives contributed to a record-breaking Q4 2016 in which ticket sales grew 67%
Sign up for IQ Index
The latest industry news to your inbox.
A new report by Dutch consumer group Consumentenbond finds that consumers would rather service and delivery charges were included in the price of tickets
By IQ on 24 Aug 2016
Potential customers are being put off buying concert tickets because of “incomprehensible” ordering processes and “ridiculous” hidden charges, according to a leading consumer protection group.
Examining the additional costs associated with purchasing tickets for 50 live events, Consumentenbond, or the Dutch Consumers’ Association, found that of the Netherlands’ three main primary ticket agencies – Ticketmaster, Eventim, Ticketpoint – only Ticketmaster lists details of extra charges at the beginning of the buying process. The association calls for “all unavoidable additional costs to be included in the ticket price, so consumers are not faced at the end of the ordering process with unexpected costs”.
Consumentenbond also asked a group of consumers for their experiences with buying tickets from the three outlets. One respondent called it “ridiculous that you are charged for ordering tickets over the internet, when the whole process is automated”, while another said they want to see ticket prices that “include everything”, such as service charges and credit card fees.
“Service? What service? I do everything myself!'”
By way of example, the association compared additional charges on e-tickets for shows by Paul Simon, The Toppers and the musical The Bodyguard, sold by Ticketmaster, Ticketpoint and Eventim, respectively. The Simon ticket had a service charge of €6.90, 10% of the total ticket price, while The Bodyguard fared slightly better, with a €6.85 service charge and €1.80 for ‘delivery’ for 9.6%. The Toppers show had the least extra charges overall, totalling 7.9% of the ticket cost.
Although a spokesperson for Ticketmaster explains to Consumentenbond that service charges are its fee for selling the tickets, the latter says the current set-up is “incomprehensible”, with many consumers thinking: “‘Service? What service? After all, I do everything myself!'”
For Dutch speakers, the report can be read in full at the Consumentenbond website.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.