Restructuring specialist Mark Stork will direct financial policy at the self-service ticketing company
Sign up for IQ Index
The latest industry news to your inbox.
TeamRock Tickets, powered by The Ticket Factory, will make TTF the "go-to national agent for rock and metal fans", says the NEC Group-owned primary ticketer
By IQ on 09 Aug 2016
British magazine publisher and broadcaster TeamRock has launched its own ticketing platform in partnership with NEC Group’s The Ticket Factory (TTF).
The creation of TeamRock Tickets will, says TTF managing director Stuart Cain, give the company access to “arguably the biggest rock and metal customer base in the country”, making TTF the “go-to national agent for any event promoter looking to reach rock and metal fans”. TeamRock, which publishes Classic Rock, Metal Hammer and Prog magazines and operates TeamRock.com and TeamRock Radio, has a reach of some six million people worldwide.
The TeamRock Tickets store is hosted on the TTF website and currently offers tickets to, among other events, Bloodstock festival, Bryan Adams’ The Get Up tour and The Who’s (pictured) Back to The Who 51! tour.
“Our audience is built of loyal and passionate people who will soon be able to buy tickets under our brand, meaning we can provide an even better TeamRock experience”
The tie-up continues TTF’s strategy of partnering with well-known brands and builds on exiting arrangements with Barclaycard, Virgin Trains and Uber.
“Our audience is built of loyal and passionate people who will soon be able to buy tickets under our brand, meaning we can provide an even better TeamRock experience,” says TeamRock’s managing director, Tony Dowling. “The Ticket Factory’s technology and systems mean we’ll deliver a reliable service to our customers which will integrate seamlessly with the TeamRock brand.”
He adds: “Their proposition of standing ‘for the fans’, developing their product with a customer-first approach and strong stance against secondary ticketing, aligns closely with our ethos as a credible and authentic media owner.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.