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Gareth Cooper, CEO of promoter Broadwick Live, describes the festival's transatlantic expansion as the culmination of a "very distant dream"
By IQ on 04 Aug 2016
Broadwick Live’s Snowbombing festival will make its first foray across the Atlantic next year with the launch of a Canadian spin-off.
Held from 6 to 10 April in Sun Peaks, British Columbia, the Canadian event will, says the festival, “showcase exactly why Snowbombing has been the №1 choice for snow-loving music enthusiasts across Europe for almost two decades”.
Snowbombing, now in its 18th year, has also announced its dates for 2017 – 3 to 8 April – and will take place once again in the ‘party capital of the Alps’, Mayrhofen in Austria. No performers have yet been revealed, but this year’s headliners included The Prodigy, Bastille, Fatboy Slim, Andy C and Skepta.
“We cannot wait to come and share our unique style of après-ski and passion for music with the people of Canada”
“Twenty years ago when we started Snowbombing it was a very distant dream to one day do it in North America,” says Broadwick Live’s CEO, Gareth Cooper. “Now, with the help of an iconic brand like Coors Light, that dream is to become a reality and we are so proud and excited to be able to launch Snowbombing Canada in the superbly stunning Sun Peaks resort.
“Not only is this one of the best ski locations in Canada, but, strangely, it looks just like our Austrian home, Mayrhofen! We cannot wait to come and share our unique style of après-ski and passion for music with the people of Canada.”
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