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The map, the brainchild of the South Australian government, lists venues, agents, promoters, radio stations, production companies and more
By IQ on 02 Aug 2016
In a first for the Australian live industry, the National Live Music Office has unveiled a ‘Live Music Map’ designed to highlight “everything needed to tour the country” as a musician.
The map (pictured), developed by the Live Music Office in association with the South Australian government (through its Music Development Office and Australian Music Radio Airplay Project, or Amrap), lists music venues, agents, promoters, radio stations, recording and rehearsal studios, music education centres, production/backline companies and more, making it “easier than ever before for artists to gather support and airplay on the road”, says Amrap’s Chris Johnson.
In a launch statement, the Live Music Office says: “Live performance provides a major part of an artist’s income. With the Live Music Map, we are removing barriers and connecting various components of the live music sector to help artists tour the country with ease. We hope it will create more opportunities for performers and bolster the great live music venues that exist across Australia.”
“The Live Music Map will ensure the ongoing success of this industry by providing bands and musicians with the right tools to … reach new audiences”
South Australia’s minister for manufacturing and innovation, Kyam Maher, says he hopes the Live Music Map will help to develop his state’s live music sector. “Live music is vital to South Australia’s economy, contributing more than A$260 million and supporting more than 4,000 jobs,” he comments. “The Live Music Map will ensure the ongoing success of this industry by providing bands and musicians with the right tools to showcase their creative ideas, and develop their business capabilities to reach new audiences.”
Music businesses that want to be considered for inclusion can fill in the form under the Google-powered map.
The Live Music Office was set up by the Australian government in 2014 to review the impact of policy on the country’s live music sector. Its scope includes planning, licensing, regulation and audience/market development.
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