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Elvis Presley’s Graceland to house music venue

A new 20,000 square-foot Graceland Soundstage will form part of the $45m entertainment complex

By Rhian Jones on 16 Aug 2016

Elvis Presley’s Graceland will open a live music venue in Spring 2017 as part of a new $45 million 200,000 square-foot entertainment complex.

The 20,000 square-foot Graceland Soundstage will host live music and film screenings, with theatre seating for up to 2,000 people.

It will also be available to use for private events, corporate meetings, conferences and trade show exhibitions.

The complex is the largest expansion of the landmark since opening to the public in 1982.

Titled ‘Elvis: Past, Present & Future’, it will sit opposite Elvis’ iconic Graceland Mansion in Memphis.

At five times the size of the current visitor centre it will showcase interactive and immersive pop culture experiences that connect to Elvis’ personal interests and activities throughout his life, including his passion for automobiles and new technology.

‘Elvis: Past, Present & Future’ is Phase II of the planned Graceland expansion and development.

It follows the $92m Phase 1 project that resulted in The Guest House at Graceland 450-room resort hotel, opening on October 27th.

The entertainment complex project is being developed with $40m in financing led by Pinnacle Financial Partners.

“We are thrilled to bring Elvis fans the opportunity to explore the things that Elvis loved and what he would have loved today – the music, the technology, the experiences.”

“We are thrilled to bring Elvis fans the opportunity to explore the things that Elvis loved and what he would have loved today – the music, the technology, the experiences,” said Joel Weinshanker, Managing Partner, Graceland Holdings, LLC.

“Elvis: Past Present & Future will enable our visitors to live a day in the life of Elvis Presley. Whether you’ve been to Graceland multiple times or have yet to make the trip, we know that you will be entertained, educated and inspired like never before, here at the world’s greatest music landmark.”

The cornerstone of the complex will be ‘Elvis: The Entertainer’; a 20,000-square-foot museum celebrating Elvis’ music, movie and live touring career.

Elsewhere, an Elvis Presley Automobile Museum will showcase over 20 of Elvis’ vehicles, including his Pink Cadillac.

A 200-seat theatre space will showcase Elvis movie clips focused on cars and racing.

‘Discovery’ exhibit spaces will showcase aspects of Elvis’ life, career and interests,  and Graceland will partner with brands to present exhibits and pop culture attractions.

Also in the works is an exhibition presenting the story of producer Sam Phillips, who worked with Elvis and many more at Memphis Recording Studio, two themed restaurants, a coffee bar and an ice cream shop, as well as retail stores selling Elvis merchandise.


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