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Bonnaroo app offers personal festival playlists

By tracking attendees with bluetooth beacons, Aloompa has created Livestory playlists from bands seen by Bonnaroo-goers, accessible from the app

By IQ on 04 Aug 2016

Alabama Shakes, Bonnaroo 2016, Adam Macchia, Aloompa Livestory

Bonnaroo 2016-goers can relive their festival experience through the Bonnaroo mobile app thanks to new technology debuted by the application’s developer, Aloompa.

Using 300 on-site bluetooth beacons – the same set-up that allowed the company to analyse the most in-demand US festival performers of 2015 – Aloompa tracked attendees’ behaviour at Tennessee festival, including the bands they saw, and then used the data to create a unique playlist, or ‘Livestory’, accessible from the festival app. This Livestory (Bonnaroo’s is named My Setlist for Bonnaroo) features “curated artist imagery and music” and can be streamed and shared with friends.

Aloompa says Livestories are “an engagement-rich opportunity for brands to connect with attendees on a deeper level” and that a “popular Diageo vodka brand” – it’s Smirnoff Ice – “took advantage of Livestory at this year’s festival”.

“Livestories allow us to learn more about our audience so that we can improve the festival experience year over year”

Bonnaroo’s Jeff Cuellar says: “We’re continually working to enhance the attendee experience and create fan first integrations not found at any other festival. Leveraging Aloompa’s innovative platform, we’ve developed a unique way for fans to compile their Bonnaroo music memories in one place. This also allows us to learn more about our audience so that we can improve the festival experience year over year.”

Bonnaroo 2016 was the least-attended in the festival’s history, with ticket sales down 28,156 on last year and 46% from an all-time high of 85,094 in 2011, although promoter Live Nation remains bullish about its prospects, describing it as “vibrant as ever”.

 


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