The North American events technology companies have joined forces, with Canada's AudienceView acquiring SF-based Vendini for an undisclosed sum
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The San Francisco ticketing company is planning a major expansion in live music with what it calls 'solutions venues can't get anywhere else'
By IQ on 29 Jul 2016
Vendini, a San Francisco-based provider of ticketing and marketing solutions for live events, has hired industry veteran Mark Meyerson to head up a new strategic business unit (SBU) “hyperfocused” on the live music business.
Meyerson (pictured), formerly general manager of ticketing firm CrowdTorch, which Vendini acquired in December, is tasked with selling Vendini’s technology into music venues and festivals across North America, allowing them to “sell more tickets, improve event promotion, gain deeper customer insight, manage patrons and more”, says the company.
Prior to joining CrowdTorch, Meyerson, Vendini’s new general manager and vice-president of live music, served spells at Ticketmaster, AEG Live and Bill Graham Presents, among others.
“We’re incredibly excited to have formed this SBU, and we’ve already begun making moves in the live music industry. We have the solutions music venues need and they’re not getting anywhere else”
The launch of the new SBU comes around two weeks after the acquisition by Vendini of Charged.fm, a Brooklyn-based primary and secondary seller of tickets for music, theatre, comedy and sporting events.
“We’re incredibly excited to have formed this strategic business unit, and we’ve already begun making moves in the live music industry,” says Meyerson. “We have the solutions live music venues need and they’re not getting anywhere else. We’re giving them the ammunition and attention they need to operate with the same efficiency and effectiveness as a massive arena.
“Vendini is ready to grow and innovate aggressively. Forming the music business unit allows us to hyperfocus on live music while taking advantage of the overall support structure and product development teams we have built in the overall business. I get to manage a team of all stars who have risen to the top from the core business and our two acquisitions of Inticketing and CrowdTorch.”
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