The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


UTA makes two new hires, 13 promotions

Columbia Artists Management's Mary Petro and Soroka Agency co-founder Ryan Soroka are the new agents at United Talent Agency's New York office

By IQ on 29 Jul 2016

Mary Petro, Ryan Soroka, United Talent Agency (UTA)

New agents Petro (left) and Soroka

image © UTA

United Talent Agency (UTA) has made two new hires and promoted 13 junior employees to full agents.

Mary Petro, formerly of Columbia Artists Management, and Ryan Soroka, the co-founder with Brad Wiseman and Equal Vision Records of the boutique Soroka Agency, both join UTA’s New York office. Soroka, who brings with him acts including Against the Current, Flor, Our Last Night, Hands Like Houses and David Garibaldi, will work in UTA’s clubs division, while Petro will be part of the adult contemporary/performing artists centres division.

The promotions include Ryan Edmundson, Joe Fucigna and Parrish McKittrick in New York, Emilio Grijalva, Zach Hyde, Chad Lehner, Darius Sabet and David Winther in Los Angeles, JD McCorkle in Nashville, Sarah Chipon, Stefanie Purificati and Rob Thornton in Toronto and Alice Hogg in London.

“We are proud to have a corporate culture that values mentorship, collaboration and home-grown talent”

“We are proud to have a corporate culture that values mentorship, collaboration and home-grown talent,” says Neil Warnock, UTA’s head of worldwide music. “Our newly promoted and newly hired agents have a remarkable understanding of the market, of our roster and of our industry in general, which will enable them to excel in creating opportunities for our clients.”

Warnock was previously president of London-based The Agency Group, the world’s largest independent music booking agency, which UTA acquired last August.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Comments are closed.