The UK primary ticketer's new Cool:Off and Re:Sell initiatives contributed to a record-breaking Q4 2016 in which ticket sales grew 67%
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The UK-based primary ticket outlet hopes to make life better for promoters and fans alike by offering a refundable "safety net" for impulse buys
By IQ on 06 Jul 2016
British ticket seller Skiddle has announced the launch of Cool:Off, a flexible ticketing option designed to take the fight to ticket touts by giving buyers 72 hours to change their minds.
Providing the event is over a week away and the buyer is still within the 72-hour window, Skiddle will issue a full refund, “giving you enough time to round the troops and properly plan happy in the knowledge there’s a safety net covering you if you can’t commit”, says a statement from the Preston-based company.
Skiddle suggests having a safety net encourages impulse buys, with a boost to ticket sales of as much as 27%
Promoters will need to opt in to the cooling-off period, although Skiddle will handle the refund process. Its initial tests suggest the idea of having a safety net encourages impulse buys, with a boost to ticket sales of as much as 27% for some events.
Concurrently with Cool:Off, colon-happy Skiddle has also introduced Re:Sell, a Twickets-style ticket exchange allowing those who’ve missed the 72-hour to resell their tickets at face value. “With Re:Sell, you can now apply to sell tickets for sold-out events through us to another thankful fan at face value,” says the company, “helping in our stand against touts.”
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