fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Skiddle introduces 72hr cooling-off period

The UK-based primary ticket outlet hopes to make life better for promoters and fans alike by offering a refundable "safety net" for impulse buys

By IQ on 06 Jul 2016

Ben Sebborn, Skiddle

Skiddle co-founder and CEO Ben Sebborn


image © Skiddle

British ticket seller Skiddle has announced the launch of Cool:Off, a flexible ticketing option designed to take the fight to ticket touts by giving buyers 72 hours to change their minds.

Providing the event is over a week away and the buyer is still within the 72-hour window, Skiddle will issue a full refund, “giving you enough time to round the troops and properly plan happy in the knowledge there’s a safety net covering you if you can’t commit”, says a statement from the Preston-based company.

Skiddle suggests having a safety net encourages impulse buys, with a boost to ticket sales of as much as 27%

Promoters will need to opt in to the cooling-off period, although Skiddle will handle the refund process. Its initial tests suggest the idea of having a safety net encourages impulse buys, with a boost to ticket sales of as much as 27% for some events.

Concurrently with Cool:Off, colon-happy Skiddle has also introduced Re:Sell, a Twickets-style ticket exchange allowing those who’ve missed the 72-hour to resell their tickets at face value. “With Re:Sell, you can now apply to sell tickets for sold-out events through us to another thankful fan at face value,” says the company, “helping in our stand against touts.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

FOLLOW IQ