LN Source SL
Eventbrite
Ticket Arena SL
x

The latest industry news to your inbox.

news

Pandora to recommend concerts via Ticketfly

The internet radio platform will drive traffic to Ticketfly, which it bought last year, through "hyper-personalised" notifications to its nearly 80m users

By IQ on 28 Jul 2016

Concert discovery recommendations, Ticketfly, Pandora

Concert discovery in the Pandora app (left) and as an iOS push notification


Pandora is to begin pushing concert tickets to its listeners, as the cash-strapped internet radio/streaming service seeks to use its purchase of Ticketfly to generate new revenue.

In an announcement yesterday, Pandora – which, it was revealed last week, recently turned down a US$3.4 billion offer to be acquired by Liberty Media, which owns a 34% share in Live Nation – said it will begin integrating “hyper-personalised concert recommendations” into its app and sending its 78.1m users a digest of nearby shows based on their listening habits. Users will then be directed to Ticketfly to buy tickets.

“Pandora is redefining the music experience, and that includes live events,” says Tim Westergren, Pandora’s founder and CEO. “There’s nothing like the magic of a live show, and there’s nothing worse than missing your favourite band because you didn’t know they were in town. Pandora and Ticketfly are solving that with personalised and effortless access to live, local events.”

“There’s nothing worse than missing your favourite band because you didn’t know they were in town. Pandora and Ticketfly are solving that with personalised and effortless access to live, local events”

Pandora acquired independent ticket outlet Ticketfly in October for $450m. Under Pandora ownership, the company has this year lured The Bowery Presents’ New York venues the Bowery Ballroom and Mercury Lounge away from Ticketmaster and the Riviera, Vic and Park West in Chicago from Etix.

Ted Cohen, a managing partner at tech consultancy TAG Strategic, tells Fortune the move towards concert discovery could provide “a significant and much-needed diversification of [Pandora’s] revenue streams”. The company has yet to turn a profit since floating in 2011, and posted a net loss of $76.3m in Q2 2016.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

UK live biz grows 14%…but threat of “negativ... The UK live music industry is now worth a staggering £1bn, reveals the new Measuring Music 2017 report – although many respondents are worried...Brexit will spoil the party
Ex-UTA Canada agent Zaed Maqbool heads to LN Maqbool is the latest exec to announce his departure from UTA's closing Toronto office – although he's "crossing over to the other side" with a VP...role at Live Nation UAE
AEG, Dainty to launch Hangout spin-off in Australi... The one-off SandTunes festival, jointly promoted by AEG, TEG Dainty and Cross Promotions, will have a capacity of 35,000 and take place next December
UK Music calls for EU ‘touring passport̵... The umbrella association's CEO, Michael Dugher, says a "single EU-wide live music 'touring passport'" would ensure visa-free travel for musicians...post-Brexit
30,000sqft trampoline park planned for The O2 A new trampoline park and 50,000sqft extension to Cineworld will, along with the new shopping centre, deliver up to 5m new visitors to The O2, the...venue predicts