Market research company Technavio predicts 20% growth annually until 2020, in contrast to 2% overall in event ticketing
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Switch to mobile ticketing would ‘save 2m trees’
A study of 1,000 people also revealed that 18% of Britons use their mobile phones to gain access to live events
By IQ on 08 Jun 2016
image © 1. FC Köln
Over 2.5 million trees could be saved every year if Britons switched from paper tickets to mobile ones, according to new research.
The study, undertaken by online retailer Mobiles.co.uk, reveals that the UK would have 2.64m more trees if its citizens moved solely to mobile ticketing. It would also save 20 billion litres (4.4m gallons) of water in production costs.
According to the research, 18% of Britons use m-ticketing for live events, fewer than for boarding passes (23%), rail tickets (20%) and bus and coach tickets (19%).
18% of Britons use mobile ticketing for live events, fewer than for boarding passes, rail tickets and bus and coach tickets
Mobiles.co.uk’s Abby Francis, quoted by Mobile News, says: “With a growing number of retailers, ticket vendors and transport services accepting mobile tickets, we don’t believe it will be long until consumers adopt these greener technologies.
“However, as the research suggests, there is still plenty for manufacturers to be working on in order to encourage further use. Battery life and security are universal considerations for smartphone development, while tickets working without wi-fi are becoming standard.”
IQ last week revealed that the global m-ticketing market is expected to grow at over 20% annually until 2020.
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