ITY 2016 SL
x

Your weekly industry digest

news

AEG targets selfie-takers with Snapchat fest deal

Corporate partners for a number of AEG Live's North American festivals will be able to advertise around festival-branded Snapchat 'Live Stories'

By IQ on 09 Jun 2016

Snapchat Live Stories, AEG Live

image © Roman Drits/Barn Images

AEG Live has entered into a multi-year agreement with Snapchat to promote its festivals via the popular video-sharing app.

As part of the partnership, Snapchat – which has 100 million daily active users, including an estimated 60% of 13- to 34-year-old Americans – will cover a number of AEG’s American festivals, including Stagecoach, the New Orleans Jazz & Heritage Festival, Hangout, FYF Fest and new New York event Panorama, as Live Stories – Snapchat-curated compilations of photos and videos from people using the app at specific events.

“The deal provides a great opportunity for brands to align with music content and reach our audience”

Snapchat will sell advertising around the Live Stories, allowing festival sponsors to reach Snapchat users directly via the app, and will also offer custom festival-branded ‘geofilters’ (described as “special overlays that communicate the where and when of a snap in a fun way”) only available to to people in or near the festival site.

The deal provides “a great opportunity for brands to align with music content and reach our audience”, says Snapchat’s director of partnerships, Ben Schwerin.

IQ last month reported that Snapchat had partnered with 20th Century Fox to sell tickets for X-Men: Apocalypse directly within the app, mirroring similar partnerships between Ticketmaster and Eventbrite and Facebook.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Google drawn into secondary ticketing controversy As it emerges resale sites spend up to 15 times more on Google ads than some promoters and primary ticketers, tough questions are being asked of the...leading search engine
Six years, $420k fine for StubHub fraudster 29-year-old Daniel Mercede, of Bay Village, Ohio, will spend 79 months in prison after admitting selling tickets bought from ScoreBig with stolen card...details on StubHub
Live Nation fined €15k over AC/DC refund dispute The fine follows a complaint by consumer group Facua, which alleged Live Nation Spain withheld refunds from those dissatisfied with Axl Rose's...fronting the band
Dutch EDM boom as festivals triple ticket revenue Ticket sales for the Netherlands' dance music festivals increased to €140m last year – although consultancy DDMCA says the market is fast...approaching a "ceiling"
Alibaba kicks live plans into gear with Damai buy The world's largest retailer, whose revenues dwarf Walmart, Amazon and eBay combined, has kickstarted its bid for ticketing domination by buying...market leader Damai.cn