The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


38% of UK concertgoers are music tourists

Over a quarter of a million tourists came from overseas to visit British concerts and festivals in 2015, generating £38m in box-office receipts

By Jon Chapple on 13 Jun 2016

Ride, Roundhouse, May 2015, Simon Bleasdale, music tourists

A reformed Ride play the 3,300-capacity Roundhouse in London in May 2015

image © Simon Bleasdale

Over one in three attendees at live music events in Britain last year were music tourists – an increase of 16% on 2014.

A total of 10.4 million music tourists attended UK festivals and concerts in 2015, of which 767,000 were from overseas, reveals UK Music’s Wish You Were Here 2016 report, released today. Foreign concertgoers bought £38m worth of tickets and spent an average of £852 each (up 13% on 2014).

The report also revealed that music tourists spent a total of £3.7 billion in 2015, with 39,034 full-time jobs reliant on the sector.

It was also strong year for British live music in general, with 3.7m people attending a festival and 24m at least one concert (although last year’s WYWH report focused solely on music tourism, so there are no comparable data for the market as a whole).

“This is a fantastic achievement and a great testament to both our live music industry and the musical talent it supports”

“This is a fantastic achievement and a great testament to both our live music industry and the musical talent it supports,” says UK culture secretary John Whittingdale OBE, who penned the foreword to the report. “This is no surprise given British artists account for just over one in seven albums purchased by fans around the globe.”

The report also contains in-depth analyses of regional markets around the UK. In London there were 3.2m music tourists (of a total attendance of 8.4m) as the capital’s grassroots venues begin to rebound following years of decline.

A launch event for Wish You Were Here 2016 will take place at the House of Commons on Wednesday (15 June).


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.