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StubHub to sponsor first primary ticket partner

The eBay-owned secondary ticket outlet will provide shirt sponsorship for NBA team the Philadelphia 76ers, its launch partner for its new primary operation

By IQ on 16 May 2016

StubHub shutters offices in Asia, Latin America

The Philadelphia 76ers, the basketball team with which StubHub has partnered to launch its first primary ticketing platform, will receive shirt sponsorship from world’s biggest ticket resale site for the 2017–18 National Basketball Association (NBA) season.

The NBA is the first major US sports league to enable its franchises to exploit a commercial opportunity long taken for granted by, for example, English football teams.

The StubHub logo will feature on a small patch on the front left of the Philadelphia 76ers (‘Sixers’)’ 2017–18 jerseys (pictured).

“Since day one, StubHub has been a pioneer and innovator within the live entertainment ecosystem, and we could not be more excited to join the Philadelphia 76ers in making history with this groundbreaking partnership,” says StubHub president Scott Cutler. “The Philadelphia 76ers are not only a beloved global brand, they also serve as incredible partners and collaborators for StubHub, and we look forward to continuously innovating and improving the fan experience together.”

In February eBay-owned StubHub announced its move into primary ticketing by becoming the Sixers’ official ticketing partner.

It last week launched its first Spanish-language website (and fifth localised StubHub site in total): StubHub Mexico.