StubHub has launched its first Spanish-language website as it continues parent company eBay’s expansion into Mexico.
The new site, StubHub.mx, marks the first time the ticket seller has had a presence in the Latin American market and follows eBay’s launch in Mexico in 2014 and acquisition of rival Vivanuncios the following year. There are currently native StubHub sites for the US and Canada (StubHub.com), the UK (StubHub.co.uk) and Germany (StubHub.de).
The first tickets available to buy on StubHub.mx will be for the 100th Copa América football tournament, which will be held outside South America for the first time this year.
StubHub, long the world’s largest ticket resale platform, announced its move into primary ticketing in February.
“Live events and experiences enrich our lives and give us incredible memories to share, and StubHub plans to connect fans in Mexico with one of this years most exciting sporting events, the Copa América Centenario,” says StubHub’s head of international. “Over the coming months, we will continue to build more features and add more events for StubHub.mx to bring consumers in Mexico a new, trusted way to connect with the athletes, artists and performers they want to experience.”
StubHub to move beyond ticketing
"We want to enable more opportunities beyond just that ticket of the live event," said StubHub President Scott Cutler. "StubHub wants to facilitate that entire experience. We want you to experience more of life live. We see that as a big opportunity for us."
StubHub moves into primary ticketing
The Philadelphia 76ers are the first to sign up to StubHub's new ticketing platform, which will combine primary- and secondary-market tickets into a single inventory
UMG to produce virtual-reality live music
Universal Music Group (UMG) and US mass-media giant iHeartMedia announced at the Consumer Electronics Show (CES) in Las Vegas yesterday a partnership which will see live performances by UMG artists shot and distributed in virtual reality (VR). Full shows from four as-yet-unnamed UMG talents will premiere at the iHeartRadio VR…