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Snapchat becomes next social ticket platform

The photo- and video-sharing service, used by around 60% of Americans under 34, has partnered with Fox and Fandango to sell tickets for X-Men: Apocalypse within the app

By IQ on 23 May 2016

Olivia Munn, X-Men: Apocalypse, 20th Century Fox, Fandango, Snapchat

Olivia Munn as Psylocke in X-Men: Apocalypse

image © 20th Century Fox

Could Snapchat be the next ticketing battleground?

As live event ticketers fall over themselves to sell their inventories directly through Facebook, 20th Century Fox has instead turned to the youth-focused photo-sharing app to shift tickets for its upcoming superhero film, X-Men: Apocalypse.

By swiping up on a video ad for the film in Snapchat’s sponsored Discover channel, users in the United States are redirected to a web page within the app to buy tickets from Fandango. Until tomorrow (24 May), app users can also share selfies as Apocalypse, Cyclops, Mystique, Storm, Nightcrawler, Magneto, Quicksilver, Professor X or Beast using X-Men-themed photo or video ‘lenses’.

Snapchat has more than 100 million daily active users, and an estimated 60% of 13- to 34-year-old Americans use the app.