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SFX’s Flavorus auction hits a snag

The sale of the ticketing company, which is on the market along with Beatport and agency Fame House, is being objected to by an out-of-pocket contractor

By Jon Chapple on 24 May 2016

Electric Daisy Carnival 2011, Las Vegas, Tony Nungaray, Flavorus

Flavorus is the exclusive ticketing partner for Las Vegas' Electric Daisy Carnival

image © Tony Nungaray

Salesforce, a San Francisco-based cloud computing firm employed by SFX Entertainment to provide it with customer relationship management (CRM) software, has objected to the bankrupt promoter’s sale of its ticketing subsidiary, Flavorus, unless a court order is issued that protects its “rights and interests”.

SFX, which filed for bankruptcy on 1 February 2016, is currently in the process of auctioning off Flavorus, which has exclusive ticketing rights to dance music festivals HARD and Electric Daisy Carnival.

Salesforce is seeking a guarantee from Delaware’s bankruptcy court that whoever buys Flavorus will be compelled to pay it US$202,510.77 in outstanding debt and an additional US$125,019.38 to pay off the rest of the contract, which runs until February 2017.

Salesforce wasn’t the only contractor left out of pocket when SFX went under: as of February, air charter firm VistaJet ($1m), Epic Tents ($442,650), PRS for Music ($327,680), app-builder Postlight ($315,000), Front Gate Ticketing ($301,400) and event medical services company CrowdRX ($269,600) were all owed substantial chunks of money.

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