Vivendi Ticketing, which owns See Tickets and French platform Digitick, will pay cash-strapped SFX Entertainment $4m for its ticketing arm
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The sale of the ticketing company, which is on the market along with Beatport and agency Fame House, is being objected to by an out-of-pocket contractor
By Jon Chapple on 24 May 2016
Salesforce, a San Francisco-based cloud computing firm employed by SFX Entertainment to provide it with customer relationship management (CRM) software, has objected to the bankrupt promoter’s sale of its ticketing subsidiary, Flavorus, unless a court order is issued that protects its “rights and interests”.
SFX, which filed for bankruptcy on 1 February 2016, is currently in the process of auctioning off Flavorus, which has exclusive ticketing rights to dance music festivals HARD and Electric Daisy Carnival.
Salesforce is seeking a guarantee from Delaware’s bankruptcy court that whoever buys Flavorus will be compelled to pay it US$202,510.77 in outstanding debt and an additional US$125,019.38 to pay off the rest of the contract, which runs until February 2017.
Salesforce wasn’t the only contractor left out of pocket when SFX went under: as of February, air charter firm VistaJet ($1m), Epic Tents ($442,650), PRS for Music ($327,680), app-builder Postlight ($315,000), Front Gate Ticketing ($301,400) and event medical services company CrowdRX ($269,600) were all owed substantial chunks of money.