Music + Sport, the London-based company behind The Jockey Club Live, which promotes concerts at racecourses around the UK, and Cricket Live, which does the same at county cricket clubs, has launched new venture Music + Rugby.
Music + Rugby, as its name suggests, will present live music at rugby stadia. Jess Glynne is to headline the first Music + Rugby show, which will take place at the 16,500-capacity Kingsholm Stadium in Gloucester on Saturday 18 June.
Glynne is also involved in The Jockey Club Live, playing Haydock Park, Sandown, Market Rasen and Newmarket racecourse this summer. Other performers will include Little Mix, Bryan Adams, the Kaiser Chiefs, Will Young and Busted.
“Adding rugby to our portfolio of sports was a logical move, and this show with Gloucester Kingsholm Stadium and Gloucester Rugby gives us the ideal platform to develop exciting music events for new audiences”
Andrew Wilkinson, CEO of Music + Sport, comments: “Following the ongoing success of our The Jockey Club Live partnership, which we launched in 2014 and which has grown significantly year on year alongside our Cricket Live venture, which we initiated last summer, we felt it was the right time to expand into other areas. Adding rugby to our portfolio of sports was a logical move, and this show with Gloucester Kingsholm Stadium and Gloucester Rugby gives us the ideal platform to develop exciting music events for new audiences.”
Glynne adds: “It’s going to be great fun playing at Gloucester Kingsholm stadium, the home of Gloucester Rugby, on 8 June. I love outdoor shows, so I can’t wait to share the summer evening with my fans.”
Since September 2015 Music + Sport shows have been booked by Live Nation. “Live Nation have supplied artists to Music + Sport throughout their existence, and they have built an excellent series of events,” said Live Nation international COO Paul Latham as the two companies announced a strategic partnership. “It is a natural fit to extend that relationship in order to deliver the expansion we both believe is attainable.”