German events, property and media conglomerate Evago AG has acquired 100% of Mojo, a leading supplier of crowd control barriers for live events
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The Dutch-headquartered firm had a bumper spring, supplying event safety kit to King's Day, Liberation Day and PSV Eindhoven's Eredivisie celebrations
By IQ on 13 May 2016
Mojo Barriers has reported one of its busiest periods ever on its home soil, with three consecutive weekends of major projects in the Netherlands from April to early May.
The first was King’s Day (Koningsdag), the Dutch national holiday in honour of the reigning king (currently William-Alexander). Mojo Barriers crowd-safety products were deployed at 16 events in seven cities – Zwolle, Rotterdam, Amsterdam, Eindhoven, Alkmaar, Groningen and ‘s-Hertogenbosch – with the most popular being capital Amsterdam, where 750,000 visitors joined 822,000+ for the world’s largest street party.
In total Mojo Barriers deployed 1,800m of barriers, 91 Line Up gates, 780 Bar Barriers and eight Gatekeeper turnstiles.
The following weekend was Liberation Day, celebrating the Netherlands’ liberation from Germany in World War II. Mojo Barriers supplied Liberation Day festivals with 1,000 barriers, 26 Gatekeepers and 90 Line Up gates across seven cities: Harlem, Zwolle, Groningen, Wageningen, Rotterdam, Utrecht and The Hague.
Finally, in anticipation of football club Ajax’s expected victory in the Eredivisie, Mojo Barriers loaded in loaded 900 barriers and specials for the 8 May celebrations. However, in their final match PSV Eindhoven leapfrogged Ajax to retain the title and a 16-person Mojo team were dispatched to move the barriers to a new location for Eindhoven’s victory celebrations.
“This was a logistically challenging run of projects,” says Mojo Barriers director Alex Borger. “Beginning with King’s Day, covering multiple urban event sites, we were always working to tight deadlines to minimise disruption to normal city life. We have worked with the King’s Day organisers for many years, and that experience is valuable for everyone involved. But this year our whole team, led by Erwin Sprengers, Stanley Jilesen, account managers, Rik Beulink and Gijs de Snoo, deserve huge credit, as we went straight into the Liberation Day and then onto PSV’s football championship celebrations.
“All of this coincides with supplying barriers to AC/DC and Bruce Springsteen’s European tours, leading into an unbelievably busy summer of festivals.”