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Live-streamer LiveXLive lands MTV distribution

The first collaboration between Viacom's music TV network and the 'ESPN of live music' was Rock in Rio Lisbon last weekend

By IQ on 31 May 2016

Rock in Rio Lisboa 2016, Lisbon, LiveXLive

Fireworks close Rock in Rio in Lisbon on Sunday night


image © Twitter.com/rockinriolisboa

Live music streaming service LiveXLive has entered into a strategic partnership for marketing and distribution with MTV.

MTV International carried LiveXLive’s stream of the closing night of Rock in Rio Lisbon on Sunday (29 May) and created a number of live segments and editorial features in the run-up to the broadcast.

“We are thrilled to partner with MTV to share our cutting-edge content with their global audience of music fans,” says chief revenue officer Schuyler Hoversten. “As we continue to aggressively pursue live content creation and acquisition, having a partner like MTV will be critical to ensuring that we reach the broadest audiences possible while simultaneously building the LiveXLive brand.”

Loton, Corp.-owned LiveXLive, which launched last July, is positioning itself as the “ESPN of premium live music experience” with its aim to create a 24-hour network of live music broadcasting digitally and on mobile.

Sziget festival’s international relations director, András Berti, gave IQ Magazine a crash course in the challenges of live streaming music events in issue 64.