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LN partner Spark to lend name to Vector Arena

The newly Live Nation-run indoor arena in Auckland will become the Spark Arena next spring

By IQ on 09 May 2016

Vector Arena (Spark Arena), Auckland, Charaka Ranasinghe

The soon-to-be Spark Arena in Auckland, New Zealand

image © Charaka Ranasinghe

The 12,000-capacity Vector Arena, Auckland’s largest indoor live entertainment and sports venue, will likely be rebranded early next year as telecommunications company Spark New Zealand takes over the brand, technology partner and naming-rights contracts.

The New Zealand Herald reports that the Live Nation-operated arena will be known as the Spark Arena from April 2017.

The arena’s previous branding partnership, a 10-year agreement with energy company Vector, ends on 19 April this year.

“Customers, young and old, tell us music is a huge part of their lives,” Spark chief executive Simon Moutter tells the Herald, “[and] that’s why it makes so much sense for us to partner with a venue that attracts some of the world’s most talented artists and entertainers.”

Spark already has a strategic partnership with Live Nation, with Spark able to access exclusive presales to a number of Live Nation-promoted events. Live Nation took over the running of the Vector Arena in August 2015.