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CAA launches new division

CAA Culinary chief Andrew Chason says its roster of celebrity chefs represents a "tremendous growth opportunity" for the hitherto entertainment- and sports-focused agency

By IQ on 25 May 2016

Andrew Chason, CAA Culinary

image © CAA

Creative Artists Agency (CAA) has launched a new division, CAA Culinary, to represent its growing roster of celebrity chefs and food personalities.

CAA’s booking agents represent some of the world’s most high-profile touring artists, including Beyoncé, Bruce Sprinsgteen, AC/DC, Radiohead and new signing Ed Sheeran, and the Beverly Hills-headquartered company also has film, television and sports divisions.

CAA Culinary will be led by Andrew Chason, a co-founder of Vector Eats, which represents a number of culinary celebrities.

“Food culture is as prominent in the zeitgeist as entertainment, fashion or sports”

“CAA is the gold standard in entertainment and sports, and I couldn’t be more excited to join the team,” said Chason (pictured). “From the surge in popularity of high-profile chefs and food-based television to the explosion of culinary festivals around the world, food culture is as prominent in the zeitgeist as entertainment, fashion or sports. As food and chefs increasingly become a fundamental part of pop culture and consumers place a higher value on experiences, rather than material goods, we see tremendous growth opportunities in this area of business.”

CAA already represents a number of prominent food personalities, including Gordon Ramsay, Roy Choi, Duff Goldman and Christina Tosi, and Chason will bring all his Vector Eats clients with him, including Aarón Sánchez, John Besh, Amanda Freitag, Andrew Carmellini, Alon Shaya, Alex Thomopoulos and Jonathan Waxman.

In March CAA hired corporate strategy specialist Matteo Perale to lead its “aggressive growth and diversification” efforts worldwide.