x

The latest industry news to your inbox.


I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Qudos Bank takes over Sydney SuperDome naming rights

A 'long-term agreement' sees the AEG Odgen-operated venue become the Qudos Bank Arena

By IQ on 11 Apr 2016

Qudos Bank Arena (Sydney SuperDome), artist's impression

An artist's impression of the arena's new branding


As of today Sydney SuperDome is known as the Qudos Bank Arena after the AEG Ogden-operated arena signed a naming deal with the Australian mutual bank.

The 21,000-capacity venue, in Sydney’s Olympic Park, was previously known as the Allphones Arena and, from 2006–2011, the Acer Arena.

The multi-year deal “ensures the name Qudos Bank Arena will become synonymous with some of the greatest touring artists in the world”, says Paul Samuels, executive vice-president of AEG Global Partnerships.

Since opening in September 1999, the SuperDome has hosted 1,050 events attended by an audience of over 8.6 million. It was 51st in Pollstars top 200 arenas of 2015 by ticket sales, the third-highest-ranking Australian venue behind the Rod Laver Arena (29th) and Perth Arena (47th).