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Charitable ‘solidarity tickets’ come to Spain

The Live Nation-backed initiative asks those attending gigs on a free ticket to turn it into an 'entrada solidaria' for €5

By Jon Chapple on 11 Apr 2016

Dcode Festival, Madrid, Live Nation Spain, Sno, entradas solidarias

Madrid's Dcode Festival is promoted by entradas solidarias-backing Live Nation Spain

image © Sno/Wikimedia Commons

A new initiative in Spain hopes to persuade people attending gigs for free to “add value to something that had no cost” by donating €5 to charity.

Announced at a presentation at Live Nation Spain’s headquarters in Madrid, the entradas solidarias (‘solidarity tickets’) programme will ask guest-listed congertgoers at the ticket window if they’d like to make a donation to Uno entre cien mil, an NGO which funds research into treatments for childhood leukaemia.

Neither the promoter nor the ticket agency takes a cut of the donation.

“People’s reaction [so far] has generally been positive, beyond in some cases asking if the contribution is mandatory,” says Live Nation Spain’s César Andión.

The initiative has, since its soft launch a few weeks ago, raised around €1,400 from 15 concerts.

Live Nation/Ticketmaster is now looking into the possibility of enabling entradas solidarias donations to be made online.

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