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The Live Nation-backed initiative asks those attending gigs on a free ticket to turn it into an 'entrada solidaria' for €5
By Jon Chapple on 11 Apr 2016
A new initiative in Spain hopes to persuade people attending gigs for free to “add value to something that had no cost” by donating €5 to charity.
Announced at a presentation at Live Nation Spain’s headquarters in Madrid, the entradas solidarias (‘solidarity tickets’) programme will ask guest-listed congertgoers at the ticket window if they’d like to make a donation to Uno entre cien mil, an NGO which funds research into treatments for childhood leukaemia.
Neither the promoter nor the ticket agency takes a cut of the donation.
“People’s reaction [so far] has generally been positive, beyond in some cases asking if the contribution is mandatory,” says Live Nation Spain’s César Andión.
The initiative has, since its soft launch a few weeks ago, raised around €1,400 from 15 concerts.
Live Nation/Ticketmaster is now looking into the possibility of enabling entradas solidarias donations to be made online.