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Atlantic City signs $6m beach concert deal with Live Nation

The struggling resort city will get six events attended by over 30,000 people each as part of an agreement with the Casino Reinvestment Development Authority

By IQ on 18 Mar 2016

Atlantic City, Riyeh Imaging

image © Riyeh Imaging

Despite teetering on the brink of bankruptcy, Atlantic City in New Jersey will at least stay musical for the next three years after signing a US$6m deal with Live Nation.

The agreement, between Live Nation and the Casino Reinvestment Development Authority, will see the promoter put on six beach concerts or other major events which draw at least 30,000 people during each of the next three summer seasons.

Live Nation was also awarded a $3m contract to promote events at the 10,500-capacity Boardwalk Hall, reports AP.

Over 80,000 people came to Live Nation-promoted beach concerts by Maroon 5 and Rascal Flatts in Atlantic City (pictured) last summer, and more than 100,000 attended a Blake Shelton and Lady Antebellum concert the year before.