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Secret Valley cancelled weeks before first event
Promoter Live Industry blamed the cancellation of the EDM festival, to have been headlined by Leftfield and Brand New Heavies, on "a lack of demand from concertgoers"
By IQ on 10 Feb 2016
Vineyards in the Yarra Valley
image © Henry Burrows
The first Secret Valley festival, due to take place at the Calais Estate winery in Rothbury, New South Wales, and Yarra Valley Estate in Dixons Creek, Victoria, later this month, has been cancelled less than two weeks before gates were due to open.
Promoter Live Industry blamed the cancellation of the Australian EDM event, which was to have taken place on 20–21 February and been headlined by Leftfield and Brand New Heavies, on poor ticket sales.
It wrote on Facebook: “Despite our very best efforts, a lack of demand from concertgoers […] has left us with no choice but to rethink our approach to these events. Refunds will be provided to ticket purchasers at the point of sale.
“Despite our very best efforts, a lack of demand from concertgoers has left us with no choice but to rethink our approach to these events”
“In the days preceding this announcement our team worked over time to try to devise a solution to this situation in order to allow these events to proceed. Unfortunately this led to a slower-than-normal response time to some ticket purchasers’ enquires. We genuinely regret the time to respond to some ticketholders’ enquiries.
“Despite the failure of these events to meet the demands and expectations of the musicgoing public, we hope to return with an alternative, yet similar, event later in 2016.”
Leftfield will instead play club shows, promoted by Frontier Touring, at the 170 Russell in Melbourne and Metro Theatre in Sydney.
