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Live Nation to operate Encore Park amphitheatre

Woodruff Arts Center, the owner of the Verizon Wireless Amphitheatre, will "benefit from a more predictable stream of revenues" under the terms of the deal

By IQ on 10 Feb 2016

Doug Waldron, Verizon Wireless Amphitheatre at Encore Park, Alpharetta, Rush

image © Doug Waldron

Live Nation is to take over operations at the 12,000-capacity Verizon Wireless Amphitheatre at Encore Park in the Atlanta suburb of Alpharetta.

The arrangement will allow venue owner Woodruff Arts Center to “benefit from a more predictable stream of revenues to support the core mission of the Atlanta Symphony Orchestra”, says Woofdruff president and CEO Virginia Hepner.

The ASO’s home venue is the Woodruff-owned Atlanta Symphony Hall.

The Atlanta Journal-Constitution‘s Bo Emerson reports that Woodruff Arts Center will receive fixed payments from Live Nation over an initial 20-year-term but will continue to own the amphitheatre and surrounding 45 acres.

Upcoming shows at Encore Park include Bryan Adams, Van Morrison, Styx and Ellie Goulding.