Following the acquisition of Openair Frauenfeld and the launch of TM Switzerland, the US concert colossus has deepened its involvement in the thriving Swiss market
news
Live Nation to operate Encore Park amphitheatre
Woodruff Arts Center, the owner of the Verizon Wireless Amphitheatre, will "benefit from a more predictable stream of revenues" under the terms of the deal
By IQ on 10 Feb 2016
image © Doug Waldron
Live Nation is to take over operations at the 12,000-capacity Verizon Wireless Amphitheatre at Encore Park in the Atlanta suburb of Alpharetta.
The arrangement will allow venue owner Woodruff Arts Center to “benefit from a more predictable stream of revenues to support the core mission of the Atlanta Symphony Orchestra”, says Woofdruff president and CEO Virginia Hepner.
The ASO’s home venue is the Woodruff-owned Atlanta Symphony Hall.
The Atlanta Journal-Constitution‘s Bo Emerson reports that Woodruff Arts Center will receive fixed payments from Live Nation over an initial 20-year-term but will continue to own the amphitheatre and surrounding 45 acres.
Upcoming shows at Encore Park include Bryan Adams, Van Morrison, Styx and Ellie Goulding.
