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Kilimanjaro backs YouTube-focused talent agency

Bethan Leadley and Box of Light are among the first signings for Free Focus, which will target emerging online talent

By IQ on 01 Feb 2016

Bethan Leadley, Triple A Media, Free Focus

New Free Focus signing Bethan Leadley

image © Triple A Media

Spurred by his success promoting musical YouTubers, Kilimanjaro Live’s Mark Walker has announced the founding of a new talent agency, Free Focus.

A joint venture between Kilimanjaro Live, talent agency Triple A Media and vlogger convention Summer in the City (organised by Vlogger Events Ltd), Free Focus will focus on emerging digital talent, including musicians who have built a large fanbase on the Google-owned video streaming site.

Its first signings are singer-songwriter Bethan Leadley and beach pop duo Box of Light.

“It’s really exciting to be able to offer a platform for stars of a digital age to spread their reach into more traditional mediums such as TV, radio, music, live and beyond”, Walker tells Access All Areas. “These hugely talented individuals have grown massive fanbases all by themselves, and we can offer them our expertise to grow even more.”