UK-based wristband specialist ID&C has expanded its global operations with the opening of an American office in Sarasota, Florida.
The office, which opened on 4 January, is headed up by Floridian Caleb Jones, formerly of festival app developer Aloompa.
“Since supplying Coachella and Lollapalooza in 2011 – two of first major festivals to use RFID [radio-frequency identification] wristbands for access control – our client base in the United States has grown at a rapid rate,” says ID&C director Steve Daily. “This, in addition to the development of our new cutting-edge RFID products, represents an exciting opportunity for ID&C in the US.”
ID&C has enjoyed significant international growth since the adoption of RFID wristband technology at festivals. It supplies around 5,000 events annually in 25 countries, including an estimated 95 per cent of the major British festivals, and has experienced notable success in South America and Asia, where its festival clients include BPM and Wonderfruit.
It will introduce its new wristband locking system, dubbed Titan, this year, in time for the summer festival season.
Daly continues: “2016 is shaping-up to be a momentous year for RFID at live events following a significant shift in attitude toward cashless payments. Opening our US operation is a milestone for ID&C, and we’ve already gained traction in the short time we’ve been running, winning new deals with official after- and pre-parties for the Grammys and the Super Bowl.”