ILMC 29 Super Leaderboard
Ticketmaster
x

Your weekly industry digest

news

AEG targets selfie-takers with Snapchat fest deal

Corporate partners for a number of AEG Live's North American festivals will be able to advertise around festival-branded Snapchat 'Live Stories'

By IQ on 09 Jun 2016

Snapchat Live Stories, AEG Live

image © Roman Drits/Barn Images

AEG Live has entered into a multi-year agreement with Snapchat to promote its festivals via the popular video-sharing app.

As part of the partnership, Snapchat – which has 100 million daily active users, including an estimated 60% of 13- to 34-year-old Americans – will cover a number of AEG’s American festivals, including Stagecoach, the New Orleans Jazz & Heritage Festival, Hangout, FYF Fest and new New York event Panorama, as Live Stories – Snapchat-curated compilations of photos and videos from people using the app at specific events.

“The deal provides a great opportunity for brands to align with music content and reach our audience”

Snapchat will sell advertising around the Live Stories, allowing festival sponsors to reach Snapchat users directly via the app, and will also offer custom festival-branded ‘geofilters’ (described as “special overlays that communicate the where and when of a snap in a fun way”) only available to to people in or near the festival site.

The deal provides “a great opportunity for brands to align with music content and reach our audience”, says Snapchat’s director of partnerships, Ben Schwerin.

IQ last month reported that Snapchat had partnered with 20th Century Fox to sell tickets for X-Men: Apocalypse directly within the app, mirroring similar partnerships between Ticketmaster and Eventbrite and Facebook.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Wembley Stadium to reduce music bookings Frayling has played an intrinsic role in securing gigs with Oasis, Coldplay, Bruce Springsteen, Billy Joel, Ed Sheeran, Muse, Beyonce, Global’s...Capital Summertime Ball, U2, Foo Fighters, The Stone Roses, Jeff Lynne’s ELO and Adele in recent years.
UK Music chief Jo Dipple to stand down Dipple said: “UK Music will attract the very highest candidate to take this role. It is a unique body with an exceptional membership. I am...privileged to have worked with successful industry bosses and supremely talented musicians and creators."
Live Nation acquires BottleRock Napa Valley BottleRock Napa Valley, held annually each May, showcases more than 30 local wineries and dozens of restaurants. Celebrating its fifth year, the 2017...festival is set for May 26 – 28 and is expecting more than 120,000 attendees with Foo Fighters, Tom Petty & The Heartbreakers, and Maroon 5...headlining.
Sziget Festival to launch globally  Providence aim to launch eight to 10 festivals over the next few years under the Sziget brand. Sziget’s current management will retain a 30% equity...stake in the company and will continue to lead management and operations of all festivals in the portfolio.
Four dead in BPM Festival shooting Police have confirmed reports of a lone shooter, which resulted in four fatalities and twelve injured. The violence began on 12th street in front of...the club and three members of the BPM security team were among those whose lives were lost while trying to protect patrons inside the venue.
Google Analytics Alternative